Dave Taylor has been involved with the online world since 1980 and
is recognized globally as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
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Additionally, Dave maintains four weblogs:
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Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs, as well as active member of
his community and busy single father to three children.
Bad PR Pitch #7132: From Baskin Robbins?
I dunno if it's just me, but this marketing communications from Paramount PR, the public relations agency for popular ice cream company Baskin-Robbins, sure comes across as presumptuous:
Subject: Cool Down this 4th of July with Tasty Treats from Baskin Robbins
I hope you're doing well today! Please post this information on your blog, and let me know if you have any questions.
No Fourth of July celebration is complete without ice cream and cake! What better way to add fun and flavor to a July 4th fireworks celebration or backyard BBQ than with a delicious ice cream cake? Starting at just $9.99, Baskin-Robbins has an ice cream cake to please every palate and every budget. Stop in at one of your Chicagoland Baskin-Robbins locations and try one today!
Please let me know if you have any questions or would like more information.
Have a great holiday weekend!
Paramount Public Relations, Inc.
Now realize this is not someone with whom I have had a long-term relationship. In fact, as far as I can tell, this is the very first time I have ever seen a message from anyone at Paramount Public Relations.
Further, what is the news here? That they have ice cream cakes starting at $9.99? So what? I'm also based in Colorado, so the "Chicagoland Baskin-Robbins" bit is a bit odd. Am I in their blogger database as living in Chicago?
So what do you think? Sloppy, lazy PR without any effort put into motivating the blogger to take the desired action, or am I just too judgmental today?
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