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The Business Blog at Intuitive.com
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Dave Taylor has been involved with the online world since 1980 and
is recognized globally as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
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Additionally, Dave maintains four weblogs:
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Dave On Film,
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GoFatherhood.
Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and
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Bad PR Pitch #7132: From Baskin Robbins?
I dunno if it's just me, but this marketing communications from Paramount PR, the public relations agency for popular ice cream company Baskin-Robbins, sure comes across as presumptuous:
Subject: Cool Down this 4th of July with Tasty Treats from Baskin RobbinsNow realize this is not someone with whom I have had a long-term relationship. In fact, as far as I can tell, this is the very first time I have ever seen a message from anyone at Paramount Public Relations.
Hi,
I hope you're doing well today! Please post this information on your blog, and let me know if you have any questions.
No Fourth of July celebration is complete without ice cream and cake! What better way to add fun and flavor to a July 4th fireworks celebration or backyard BBQ than with a delicious ice cream cake? Starting at just $9.99, Baskin-Robbins has an ice cream cake to please every palate and every budget. Stop in at one of your Chicagoland Baskin-Robbins locations and try one today!
Please let me know if you have any questions or would like more information.
Have a great holiday weekend!
Lindsay Scully
Paramount Public Relations, Inc.
www.paramountpr.com
Further, what is the news here? That they have ice cream cakes starting at $9.99? So what? I'm also based in Colorado, so the "Chicagoland Baskin-Robbins" bit is a bit odd. Am I in their blogger database as living in Chicago?
So what do you think? Sloppy, lazy PR without any effort put into motivating the blogger to take the desired action, or am I just too judgmental today?
Wow. This is bad. They should be giving you FREE ice cream by way of apology!
Posted by: Becki on July 2, 2009 11:21 AMMy guess is it's from a summer intern with a bad list. Looks like Lindsay needs a little more training before being loosed on the media!
Posted by: Jeannine Crooks on July 2, 2009 11:25 AMDave,
No you are not being too judgmental...reason I say that is because I get a message/ad like that all the time and find myself asking .... are they clueless? Does anyone think about their message & who it is going to & where?
My answer? Simple ...I sell cheesecakes that I can have at your front door overnight anywhere USA :) Sweet eh? Ice cream would melt.
Have a wonderful 4th.
Steven
MooMooCheesecakes.com
Spammers tend to amuse the hell out of me; they don't worry about who they spam or how stupid they come off, they just spam. And spam.
And spam some more.
It reminds me of a time I was reading some blog comments, and a spammer was the commentator above me, stating 'OH I am 16 year old girl! I found this forum surfing google; I was looking for it for a long time! I think I will be here for a long time!"
My thoughts were 'Dear god I certainly hope not!'
But at least Baskin-Robbins actually used proper spelling and punctuation (as far as I can tell)?
Posted by: Kim H on July 2, 2009 11:42 AMI don't even want to begin to describe the number of spammy pitches I get for my blog. And it's a damn media blog.
Grr.
Posted by: Daniel on July 2, 2009 12:56 PMIt would appear that the sender/intern hit the send/reply all on an internal list of some sort. Whoops.
Posted by: Paul W. Swansen on July 2, 2009 4:17 PMThis is great! They presumed that you would post the message to your blog, which you did, but not in the manner they expected. Good for you!
Posted by: John R. Sedivy on July 31, 2009 9:18 AMI think its lazy! Could have definitely done better.
Posted by: dan on December 30, 2009 1:36 PM
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