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The Business Blog at Intuitive.com
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Dave Taylor has been involved with the online world since 1980 and
is recognized globally as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
He's a columnist for the Boulder Daily Camera and
Linux Journal and frequently appears
in other publications both online and in print.
Additionally, Dave maintains four weblogs:
The Business Blog at Intuitive.com,
Ask Dave Taylor,
Dave On Film,
and
GoFatherhood.
Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs, as well as active member of
his community and busy single father to three children.
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Brilliant ad campaign from Electronic Arts
I'm not a huge fan of violent video games, particularly for the teen set, but I can't deny that there's a visceral pleasure in aggressive, graphic first person shooters, even if I don't play 'em very often at all. Any FPS gets bad press, however, because, well, they're violent and aggressive and pump up that ole' testosterone level as you do your darndest to survive the storyline and come out on top.
Which is why all kudos to Electronic Arts and ad agency DraftFCB for this new video campaign for the violent space shooter Dead Space 2.
Watch this advert, then I'll comment further:
I think this is a superb example of the martial arts idea of "turn your weakness into a strength": all gamers know that their parents are probably less than enthused about the more aggressive, more extreme titles on the market, the games that include extra splat in the splatter, but instead of trying to sidestep the issue, EA has made it a cornerstone of its marketing campaign.
And what I like best about it? I bet it's darn effective because I realize that modern kids are no different from previous generations, part of what they are doing when they pick interests that their parents disapprove of is differentiating themselves and establishing their own identities as independent human beings.
Now, would I buy this game for my son to play? Wouldn't that just defeat the purpose? :-)
Do you know where the inspiration for the reactions of the women looking at the screen in disgust came from? It might change your opinion. :)
Posted by: Michael Sitarzewski on January 20, 2011 8:35 AMNot sure what you're getting at, Michael, but I do know that the agency ran an advert and picked women who were "not tech savvy" to watch footage from the video game without knowing it was going to be used in the advert. is that what you mean?
Posted by: Dave Taylor on January 20, 2011 9:13 AMhehe....I personally like playing games especially the goring one, more violent, more fun and more thrill.. Honestly, whats life without fun?
Posted by: Bob Jain on February 28, 2011 8:39 PMNice article, we are doing some voiceover for that kind of games here...
Posted by: Sprachaufnahme on November 28, 2012 1:40 AM
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The Business Blog
