Dave Taylor has been involved with the online world since 1980 and
is recognized globally as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
He's a columnist for the Boulder Daily Camera and
Linux Journal and frequently appears
in other publications both online and in print.
Additionally, Dave maintains four weblogs:
The Business Blog at Intuitive.com,
Ask Dave Taylor,
Dave On Film,
Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs, as well as active member of
his community and busy single father to three children.
Brilliant ad campaign from Electronic Arts
I'm not a huge fan of violent video games, particularly for the teen set, but I can't deny that there's a visceral pleasure in aggressive, graphic first person shooters, even if I don't play 'em very often at all. Any FPS gets bad press, however, because, well, they're violent and aggressive and pump up that ole' testosterone level as you do your darndest to survive the storyline and come out on top.
I think this is a superb example of the martial arts idea of "turn your weakness into a strength": all gamers know that their parents are probably less than enthused about the more aggressive, more extreme titles on the market, the games that include extra splat in the splatter, but instead of trying to sidestep the issue, EA has made it a cornerstone of its marketing campaign.
And what I like best about it? I bet it's darn effective because I realize that modern kids are no different from previous generations, part of what they are doing when they pick interests that their parents disapprove of is differentiating themselves and establishing their own identities as independent human beings.
Now, would I buy this game for my son to play? Wouldn't that just defeat the purpose? :-)
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