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The Business Blog at Intuitive.com
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Dave Taylor has been involved with the Internet since 1980 and
is widely recognized as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
Dave maintains three weblogs, The Business Blog at Intuitive.com, focused on business and
industry analysis,
the eponymous
Ask Dave Taylor
devoted to tech and business Q&A and The
Attachment Parenting Blog,
discussing topics of interest to parents.
Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs.
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Excellent tip for maximizing your search engine friendliness
This tip is from Don Crowther of 101 Public Relations, a man who I think is one of the very best in the world of search engine optimization, and it's worth thinking about whether you have a fancy and complex Web site or just a simple home page:"I'd never link into one of my pages using 'Check this out!' unless it was a page about checks, thises or outs. Use the keywords for that page as your link..."
Don continues his insight with this gem of wisdom:
"The biggest offender in this area is home pages. How many of you have a text link on your site that says home? Simply change it to "widgets" and you'll suddenly have every page on your site reinforcing to the search engine what that page is really about."
Posted by Dave Taylor at February 27, 2004 11:01 PM
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