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Dave Taylor
Dave Taylor has been involved with the online world since 1980 and is recognized globally as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. He's a columnist for the Boulder Daily Camera and Linux Journal and frequently appears in other publications both online and in print. Additionally, Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and GoFatherhood. Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs, as well as active member of his community and busy single father to three children.

Finally! The Starbucksese Decoder Ring!

You know that Starbucks has its own language already if you've been into one recently, with people ordering half-tall, extra hot, half-caf, who-knows-what, but last time I was there I found a little book they had on Starbucksese called Make It Your Drink. This is a pretty amusing little publication that starts with: "I'll have a grande, quad, ristretto, nonfat, dry cappuccino" and then challenges you to figure out what it all means.

Fortunately, it's mostly a glossary, so I can decode that sentence: a grande is what I'd call a "medium" size, quad is four shots of espresso, ristretto is a short pull of espresso, nonfat specifies the type of milk, dry means more foam, less milk, and a cappuccino is a drink made with espresso and foamed milk. Got it?

So a challenge for you: what's a short, skinny, flat breve con panna with room and legs?

Oh, and a tip too: there's a coupon in the back for a free "modifier", so if you always get soy milk like I do, for once your soy can be free. Or a favorite syrup flavor, or ... well, read the book!

Posted by Dave Taylor at February 7, 2004 12:30 AM

Comments

I have to say that your equation spam tactic is pretty damn cool. what do you use to calculate the answer? do you use the same equation every time?

Posted by: Stephanie on February 8, 2004 11:40 PM

Thanks for your note. The script randomly picks two digits between 1 and 49 and actually feeds the equation to the back-end system. It's solved and that is compared to what you've entered. And, yes, each time it's different. :-)

Posted by: Dave Taylor on February 9, 2004 12:07 AM

I'm assuming that 'flat' means no foam & 'legs' means to go, but those are not Starbucks terms and that drink makes no sense anyway. Why? Because you didn't describe what kind of drink you were ordering... only that it contained breve, whatever it is. On top of that, you can't have a drink that's both skim and breve -- it makes no sense, like ordering a kosher slice of ham.

Also, 'to go' is implied so it is never called, 'no foam' means no foam (not flat), and 'skim' is the term baristas use instead of skinny (although it's understood when customers order it).

Posted by: Blobby on February 9, 2004 6:14 PM

Well... Hmmm.... the booklet is from Starbucks and it lists all those possible variants (e.g., "legs" for "to go") so I can only assume that it's in the official lexicon. Whether the local patois matches at your Starbucks, well... ;-)

Posted by: Dave Taylor on February 9, 2004 7:59 PM

I work at Starbucks. That booklet is cutesy, but not really real. If a customer wants to say "to go" or "with legs" (which I've never heard, ever), we'd listen but then strip it out when calling the drink to the person at the bar, because all drinks use paper cups unless someone specifically asks for the drink to stay, and then the drinks are put in real mugs/cups.

You made fatal errors in your order by (a) not saying the type of drink!! (latte, capuccino, mocha, macchiatto, hot chocolate) and by calling the drink both skim and breve. Can't have two types of milk steamed at the same time, although some particularly anal customers ask for one type of milk and another milk's foam. ( e.g. "Tall skim cappucino with whole milk foam").

The main thing to remember is that you need to say what you want and what size you want. I'll get a hundred people or more every week who come up to me and order "a latte" or a "regular coffee" after which I have to ask, "What size?"

Posted by: Blobby on February 10, 2004 4:13 AM

I have sworn off Starbucks and have discovered the joys of WaWa ... their English Toffee Crapuchino is a fine bargain (at a third the price), if indeed laden with yummy carbs.

Posted by: Danny Geekbooks on February 11, 2004 4:03 PM

Okay, I'm a confessed Starbucks-aholic, and I have to have my venti iced 2/3 caff sugar-free vanilla nonfat with whip latte EVERY day on my Starbucks card. I love Starbucks, I know my barista by name, and they know me and my drink by name...

It takes time to learn the correct order so simplicity is the key for beginners. Say Tall Latte.

HOWEVER, I believe in the customer-driven-franchise-based world of Starbucks, it is the barista's job to LISTEN to want, ASK what SIZE you want if you forget to say it, and then DO it with expertise. However, there is a sort of sub-culture/small print on the glass windows of every Starbucks location which states that if you, the STUPID customer, do not state your beverage in the "correct order..." you will be ridiculed and harrassed beyond all recovery. Note the tone here, "You made fatal errors in your order by (a) not saying the type of drink!!" AND "I'll get a hundred people or more every week who come up to me and order "a latte" or a "regular coffee" after which I have to ask, "What size?"

Get thee to a caffeine-addicts support group, Blobby, since you obviously are forced by your manager to down a quad espresso before, during and after your work periods. It's beginning to affect your customer-driven focus. Either find yourself a new job where you feel validated, or get over it and smile a little while you restate "in the proper order" what drink is desired.

It is after all, a service industry. Here's part of the mission statement for Starbucks coffee... Develop enthusiastically satisfied customers all of the time. http://www.starbucks.com/aboutus/environment.asp

Notice that Blobby, ALL of the time...

Posted by: Floridalikethestate on August 2, 2004 10:55 AM

We've gone a step further. The Starbonics (Starbucksese) goes beyond anything hitting the inside of your cup. At an old store a couple years back we created an entire vocabulary describing the fairer sex, that to you or any other stander-by would just sound like the same ole' drink jibberish. But to us the "quad, grande, split, vanilla latte with two equals" had a much deeper meaning. However, I doubt starbucks will be releasing a pamphlet on it any time soon.

Posted by: Brandon on January 6, 2005 8:58 AM
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