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The Business Blog at Intuitive.com
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Dave Taylor has been involved with the online world since 1980 and
is recognized globally as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
He's a columnist for the Boulder Daily Camera and
Linux Journal and frequently appears
in other publications both online and in print.
Additionally, Dave maintains four weblogs:
The Business Blog at Intuitive.com,
Ask Dave Taylor,
Dave On Film,
and
GoFatherhood.
Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs, as well as active member of
his community and busy single father to three children.
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How not to email someone a press release
Do I even need to add a comment about how this has no information about what the release addresses and how it's a waste of time and bandwidth, and how the vast majority of recipients will simply delete it without ever clicking on the PDF?
What would you do if you received this and they weren't your absolute all-time favorite company?
Delete. There should at *least* be a synopsis in the email to make me want to click for more information. And I wouldn't attach it - I'd link to it. MHO, of course ;)
Posted by: Jodie on June 6, 2011 12:17 PM"would you do if you received this and they weren't your absolute all-time favorite company?"
I'd call them to offer my PR services...
Posted by: Joshua Weinberg on June 6, 2011 12:43 PMI'd mail them back and say that due to recent vulnerabilities exposed in Adobe Reader, I only open PDF files from trusted sources and only when there's enough introductory text to both make it seem like a human sent it and to explain what's in it so I have an incentive to open it.
Then say that this is an automated message and their e-mail was discarded.
Posted by: Greg Bulmash on June 6, 2011 1:20 PMyup, I would delete it and not even mail them back. Future mails from them will land in the spam-folder.
Posted by: Ed Cards on June 13, 2011 5:50 AM
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The Business Blog
