Dave Taylor has been involved with the online world since 1980 and
is recognized globally as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
He's a columnist for the Boulder Daily Camera and
Linux Journal and frequently appears
in other publications both online and in print.
Additionally, Dave maintains four weblogs:
The Business Blog at Intuitive.com,
Ask Dave Taylor,
Dave On Film,
Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs, as well as active member of
his community and busy single father to three children.
Lack of quality control on Facebook ads leads to...
There's really no nice way to say this. You just need to see the ad:
Ayup, spell one word wrong in your ad title and the meaning changes rather dramatically, to say the least.
The problem here is that Facebook, for all it has an interesting self-service advertising model, also suffers from the problem of user-generated content. Ultimately this is not serving the community well, and I expect that either ads over time will prove less and less effective as users learn to tune them out, or that Facebook will need to hire quality control folks...
What's your reaction to the advertisement above?
Posted by Dave Taylor at November 28, 2009 10:53 PM
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