Don't count on them axing the Bratz any time soon. Now they can sell "wholesome" Barbies (formerly "impossible dimensions" Barbies) and "edgy" Bratz and have the entire market cornered. Although our girls like the Bratz, we are fortunate that they like Barbies even more. And we have been able to almost evade Bratz toys in our house...but not quite.

Hi Dave, your twitter post containing the words "Axe the entire Bratz line" caught my eye and I was compelled to read more. Could it be true I was hoping, with my fingers crossed so tight I've now got red knuckles :)

Glad to see someone else share my views about the drivel that's rammed down our kids throats everyday. Sadly both my daughter and my son like Bratz, even after my 2 hour lecture about the unrealistic lives the Bratz lead - my kids still like to watch it. So there you have it, my kids don't care what I think about Bratz and I've officially turned into my Dad - Blimey!

Flippin Kids TV - Cuh!

Cheers Dave, glad to know I'm not alone - there's still hope.

The finding that hundreds of Bratz products infringed Mattel copyrights does not bode well for MGA. If nothing changes between now and February, MGA will have to recall the dolls and destroy the plates and molds.

The doll designer who invented the Bratz concept while under contract with Mattel, was found to have secretly sold it to MGA. This underscores the importance of having detailed employment and work-for-hire contracts that address intellectual property.

Nicely said about the fairness of this decision. People who are lamenting MGA's fate evidently don't understand that thieves have to return the property they stole when they are are caught.

Mattel: Hey judge! There was a designer who presented an idea to us years ago that we turned down because we wanted to continue making product girls were buying less and less of. But another company used the idea and through innovation and hard work, created a succesful line out of it. We can't beat them fairly, so we'd like to sue them to death.
Judge: Great idea! And in this spiraling economy, thousands of people will lose their jobs at MGA!

They turned down the idea. They would have never used it.
Furthermore, designers do "moonlighting" for competing companies all the time. It may not be legal, but they do. Mattel is just as guilty of it. Believe me I know from personal experience.

As a mother of a son, I have not kept up with the other gender's attractions. My biggest concerns have been with the extreme violence of video gaming and online social networks that keep boys steamed up--the other kind of steaming comes easily enough when you walk through the "juniors" section of any department store. Those kind of clothes used to be for the lingerie biz--not 14 year olds.
How does any parent with both genders have the strength to battle double troubles? Too bad the court decision could not address the product itself...that looks to be a separate fight.

I couldn't agree more about the need to axe brats. I too, like an earlier commenter saw the title of the post and thought "Please God, let this be true!". You can be sure that Mattel will not kill bratz. It goes against the entire psychopathic ethos of corporate activity. Too much market share at stake. Someone just needs to start a blog called killthebratz.com and post regularly, with great vengeance!

I doubt Mattel will kill the Bratz line... In reality it's up to the market. If overnight people grow some kind of moral code that says that selling sex to young people is more than a little creepy, it wouldn't be too long before Bratz would be gone. So to parents out there, stop buying Bratz dolls. Don't you know that by buying bratz dolls you are giving your child, your seal of approval, to dress and behave like that. Is that what you want... a pregnant 13-year old? Parents grow some cojones!

this is stupid i dnt no why people are calling bratz girls sluts barbie are the sluts they arnt role models if you see all the bratz dolls colection you will see that they arnt sluts
mattel should accept the fact that bratz are better than them or wrk together with mga so bratz will not get shut down!

PLEASE DONT CLOSE BRATZ DOWN THEY ARE THE BEST!

Hi i think you should just take the dolls back,
then publish them as your own because lets be honest even 9 year olds play with them, but kids stop playing with barbies when thier 7 so what if there a bit wierd girls like the an awful lot more than barbies.

p.s.dont say its barbaric what ive said, but still just take a bit off the puffy lips if you do whatr my opinion says.