Intuitive Japanese Calligraphic Ideogram Intuitive Systems: Leadership for the 21st Century: online strategies and communications

The Business Blog at Intuitive.com

Dave Taylor
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.

Should you include degrees on your business card?

In my morning wave of email was this query from my friend Rob McNealy of Startup Story Radio, via LinkedIn Questions: "Do you think it is cheesy to put MBA on your business cards and in your online profiles? I am a recovering MBA. I have never put the letters MBA after my name or on my business cards. However, lately I have been seeing more and more people putting their MBA's in their profiles. Is the MBA making a comeback?"

I've thought about this on and off too, as I also have an MBA and an Masters Degree in Education. I think it would look pretty spiffy to have Dave Taylor, MSEd, MBA on my business card, but I think the issue is whether it's right for your target community or not.

In some of the communities I'm in, having those initials would be clearly pretentious and I think detrimental to the intent of my card reminding people of me later, when they're cleaning out their briefcase / wallet / purse. If I were more in academic circles, however, then I would definitely include these credentials, just as if I were in the healthcare industry I'd list other certifications too (did you know I was a certified Reiki master, for example? Not really relevant to blogging, is it?)

Let's open this up, however. Do you have credentials, initials, degrees on your business card or in your email signature? Or do you eschew it all?

By the way, I've written about business card design in the past, if you're curious about my thoughts regarding best practices in this area.

Oh, and in terms of whether the MBA is making a comeback, quite the opposite. The recent coverage in publications like BusinessWeek and the Wall Street Journal suggest that there's a great dissatisfaction with the quality of contemporary Masters in Business Administration studies. Indeed, some of the very biggest business schools (Wharton, Stanford, etc) are busy re-examining their entire curriculum to ascertain whether they really prepare managers for success in the "flat earth" 21st century.

Posted by Dave Taylor at November 27, 2007 9:45 AM

Comments

Hi Dave --

Interesting question! I have an MA in science journalism, and while I always list it on my site, I never thought to list it on my business card. And only one client has ever listed it as part of my bio/credits on the product. That said, however, I do think it's a significant plus on my resume, and does help to get me work.

Cathy Dold

Posted by: Cathy Dold on November 27, 2007 10:02 AM

I am not a big person for putting academic credentials behind your name unless you are a either a "doctor" - Ph.D, MD, Ed.D, etc or you have a certain type of certification that is relevant to your job function.

For example, I have an MS degree along with an FMP (Facility Management Professional). I only attach the FMP to my name on my email signature and not the MS degree. The FMP is relevant to my profession - it shows that I have achieved a relevant level of knowledge in the area. The MS degree is added and can be explained in further conversation if needed.

Posted by: Dave on November 28, 2007 6:20 PM

Good post. I am a CCIM, which is a commercial real estate designation. So, in the CRE world, I put it after my name in emails and business cards. I do this mostly because I want to meet other CCIMs. In other circles, however, people have no clue what that means, so I usually don't mention it.

Posted by: Rob on November 29, 2007 4:36 PM

Dave:

I think the comments are valid, as are your points. Many people responded to my LinkedIn question, and I am blogging about the results at my website - www.StartupStoryRadio.com.

Cheers,

Rob

Posted by: Rob McNealy on November 30, 2007 8:00 PM

i think your credentials are part of your name, part of your identity and leaving it off is like leaving off part of your name

the other day i was checking into buying a house and the guy due to my youthful appearance asked if i had school loan payments. i said yes but forgot i looked young so he assumed undergrad. well this doens't help my credibility in looking at houses and i was told to look at townhomes. this guy had no idea that i graduated from HS nearly 20yrs ago. So, if i had put my master's degree on my info sheet, maybe i would have gotten more respect. i guess it depends. sometimes i use it when someone talks down to me at work because they are used to talking to people in my group like that, especially if the person is correcting me when i have evidence i wasn't wrong. l-o-v-e that 1-2 punch. what can they say. you can soften the blow by saying, hope i can help or at your service or something like that.

Posted by: anon on March 7, 2008 2:21 AM

"It depends" is the copout, correct answer. If the alphabet soup of initials behinds a person's name comes off as pretentious, then it is. If it informs or is part of an industry's nomenclature and lets the audience know you are a person of gravitas, go for it.

Posted by: Christopher A Curtin on April 16, 2008 10:27 AM

(FORTUNE Magazine) – Dear Annie: What is the protocol for listing one's credentials on e-mail signatures, business cards, etc.? I have an MBA and am a CPA, yet today my boss sniped at me in a meeting for listing these things on my e-mail signoff and business card. He has a Ph.D., and he asked me, "Oh, now I'm going to start putting that on my card?" I was nonplussed, since many other people here use the same professional designations without this kind of ridicule. What is going on? --Puzzled

Dear Puzzled: Hmm. Your boss is exceedingly modest. Most Ph.D.s not only note the designation on their cards but also like to be addressed as "Doctor," which seems fair enough after all those years of study. "It is customary to list one's credentials on one's card and e-mail signoff, although MBAs do it somewhat less than CPAs do," says Jacqueline Whitmore, founder and director of an executive-etiquette training firm called the Protocol School of Palm Beach (www.etiquetteexpert.com). "Your boss really should include his Ph.D. on his card and e-mail signoff as well. For him to make fun of you for this--well, there must be something else going on." Indeed. I hate to break this to you, but it seems pretty clear that your boss dislikes you for some reason that has nothing to do with this at all. And since he is the CEO, you might be wise to figure out what it is about you that bugs him--or else start job hunting.

Posted by: CT on October 23, 2008 7:23 AM

Hi Dave: In my opinion,I think you should place your credentials behind your name on a business card because it is an accomplishment of hard work and it also tells the receiving party they are dealing with someone that has expertise and knowledge in a certain area of interest. I have a BS in CJ (Bachelor of Science in Criminal Justice), MBA in Management and a MS in Psychology. By revealing this information, it starts a networking process that can put you in contact with others with similiar backgrounds and can be good for business as well.

Posted by: Paula on May 31, 2009 9:57 AM

I get to see a lot of business cards and I've always found it to be pretentious to list MBA behind your name. My colleagues feel the same. Would you list a BA? (obviously one respondent thinks its okay- but its not!)
An MBA is not a professional degree, it has no place on a business card. However, I agree it does belong on a resume' because you are listing your level of formal education. (and, as one response suggests, its not part of your name, for heaven's sake!)

Posted by: Michael on June 22, 2009 4:23 PM

Michael on June 22, that makes no sense to me.

You worked hard for your degree(s) they are part of your experience and your identity. List them, what people label pretentious is just their own jealousy.

Posted by: Kevin Eubanks on September 4, 2009 2:11 PM

Kevin......you miss the point, an MBA is just a degree, and not even a highly specialzed one at that. If we all started listing our degrees after our names that would look silly (Joe Schmoe, BA). On business cards and business email signatures, ONLY professional designations should be listed as THAT is what implies a level of accomplishment.

And every degree you get you work hard for, BA, BS, Master's.....but they only belong on a resume (unless you're at the Ph.D. level) since they DO NOT equate to a level of expertise in any area as a designation like CPA, CMA or CFM does.

I find people might like to stroke their own eqo by listing their education level after their name, but I usually look down at themn for that exact reason...I have met a LOT of idiots with MBA's, so there really isnt much to brag about there. By putting it out there, youre probably going to get more negative response than positive.....I would even circular file resumes with a degree listed after someone's name just for that reason.

Let you skill do the talking and your resume explain your background/education.....

Posted by: Bill on January 7, 2010 8:50 AM

A MBA is a professional degree and a global respected accomplishment. Although there are higher educational attainment(DBA or PH.D) The MBA is usually look upon as a terminal degree. The same as JD or LLM. The MBA usually expresses you have a level of business skills within the major areas of business operations. It can be useful in any industy. Those who earned one, would agree. I use mine everytime I get a chance. email signuture, business cards, check book with confidence their be no bonus checks.

Posted by: Ron on February 27, 2010 8:54 AM

An MBA is no harder (and in some cases easier) to obtain then rigorous undergraduate degrees in computer science, engineering, or similar. Personally, I never had an opinion on those that included the MBA but I've had co-workers point it out on some people's email signatures and had unfavorable comments. I see less people include it than have it so in general it seems most MBAs are modest while others like to point it out every chance they get.

Posted by: Neil on March 8, 2010 4:12 PM
Insider's Guide to Blogging
Before you leave a comment, a tip: If you're interested in blogging, you should sign up for my Blogsmart News so you can stay up to date on the latest insider tips and ideas for your Internet business and marketing efforts. Sign up right now and you'll get a free copy of my "Insider's Guide to Blogging" ebook too!
 
Post a comment




Because I value your thoughtful opinions, I encourage you to add a comment to this discussion. Don't be offended if I edit your comments for clarity or to keep out questionable matters, however, and I may even delete off-topic comments.



RDF XML GeoURL Add to My Yahoo!

Valid CSS!