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The Business Blog at Intuitive.com
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Dave Taylor has been involved with the online world since 1980 and
is recognized globally as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
He's a columnist for the Boulder Daily Camera and
Linux Journal and frequently appears
in other publications both online and in print.
Additionally, Dave maintains four weblogs:
The Business Blog at Intuitive.com,
Ask Dave Taylor,
Dave On Film,
and
GoFahterhood.
Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs, as well as active member of
his community and busy single father to three children.
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The King of Affiliate Marketing
Over the years, I've watched Amazon.com expand its affiliate program in a remarkable number of ways. It's pretty darn impressive - they're always tweaking the program and offering affiliates a tiny slice of more and more different transactions. Today their "Associates Newsletter" outlines yet more possibilities, including a special gifts store. Check it out yourself: visit your Amazon gift store.Oh, and if books, sporting goods, and whatever else Amazon has isn't enough, they're announcing a gourmet food store too. As they say, "use the mouthwatering images" to link to them, or just visit their site. Not enough marketing savvy from them? The newsletter also suggests that I, the Associate, buy keywords on Google to push customers to them, and even talks about how cellphone number portability can be exploited to sell Amazon cell phones.
They don't miss a trick. If you want to learn about online marketing, a close study of Amazon.com is time very well spent.
Posted by Dave Taylor at November 17, 2003 3:01 PM
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