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The Business Blog at Intuitive.com
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Dave Taylor has been involved with the Internet since 1980 and
is widely recognized as an expert on both technical and business
issues. He has been published over a thousand times, launched four Internet-related
startup companies, has written twenty business and technical books and holds both an MBA and MS Ed.
Dave maintains four weblogs:
The Business Blog at Intuitive.com,
Ask Dave Taylor,
Dave On Film,
and
Attachment Parenting Blog.
Dave is an award-winning speaker, sought after conference and workshop participant and
frequent guest on radio and podcast programs.
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The most valuable keyword on Google?
Here's one you wouldn't think of: predictive dialers. A bit of research shows that this is worth $20.00 per click to advertisers, which is staggering. The definition of a predictive dialer?"Predictive dialers - A predictive dialer is an outbound call processing system designed to maintain a high level of utilization and cost efficiency in the contact center. The dialer automatically calls a list of telephone numbers, screens the unnecessary calls such as answering machines and busy signals, and then connects a waiting representative with the customer."Whatever it is, just be glad you're not trying to advertise in that space. Get a few kids gaming the system, clicking on your adverts on related pages, and, ulp, you could be owing a few hundred dollars in ad money in no time!
And, by the way, the keyword predictive dialer is worth less than the keyword predictive dialers, believe it or not!
Posted by Dave Taylor at January 18, 2004 11:36 PM
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