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Dave Taylor
Dave Taylor has been involved with the online world since 1980 and is recognized globally as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. He's a columnist for the Boulder Daily Camera and Linux Journal and frequently appears in other publications both online and in print. Additionally, Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and GoFahterhood. Based in beautiful Boulder, Colorado, Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs, as well as active member of his community and busy single father to three children.

United Airlines completely messes up on customer mailing

I know, I know, it could happen to any company, but I'm just as surprised as heck that a large corporation like United Airlines sends me the following message:

You recently received an e-mail in error.

Dear Mileage Plus member,
You received an e-mail intended for some of our elite members in Japan. Please disregard this e-mail.

We apologize for any confusion this may have caused you. Rest assured that the privacy of your account has not been compromised in any way. If you have any questions regarding your account, please do not hesitate to contact Mileage Plus.

Thank you for your understanding in this matter.

I don't have much sympathy for United in this instance, particularly given that I never did actually receive any other mailing from the United Mileage Plus program prior to this apology.

So that suggests that they messed up twice in this instance: once when they sent out the erroneous email and the second time when they sent out the rather banal apology message.

It also seems a bit daft to theoretically send me a message intended for a completely different class of customers - one of whom I would then know about because the Mileage Plus program email messages indicate the recipient - and then tell me that all is well and that the privacy of my account hasn't been compromised.

And what about their Japanese customers for that matter?

Do they get a notification that their account privacy surely has been compromised?

The real irony is that the email was sent to my address but had my daughter's name associated with the account. Most likely I set it up that way, but really, United, this isn't how you want to promote your company and its capabilities in the 21st Century.

What do you think?

Did anyone else get this message from the United Mileage Plus program today? Anyone from Japan?

Posted by Dave Taylor at February 25, 2006 12:44 AM

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