WEB DESIGN GUIDELINES

Rule #1:
Understand the intended users and uses of your Web site; then focus the design and layout around their needs and interests.
Rule #2:
Be sparing with graphical elements.
Rule #3:
Pages should load within no more than thirty seconds, including all graphical elements.
Rule #4:
Minimize color palettes.
Rule #5:
Design horizontally-oriented graphical elements where possible.