WEB DESIGN GUIDELINES

While the number of web pages that are available online increases every day, the quality of these pages seems to be declining, with more and more people (and programs, to be fair) violating basic design guidelines. There are a variety of reasons involved, but one that's common is a simple lack of experience with layout.

Some design rules might seem obscure, like minimizing the color palette size, which is clearly specific to the World Wide Web, but others, such as being sparing with graphical elements and focusing on the intended user of the page, are basic rules of any design.

The most important idea is that good web pages start with good content rather than with good form, layout or design. The design should spring from the content and the information therein.
Rule #1:
Understand the intended users and uses of your Web site then focus the design and layout around their needs and interests.
Rule #2:
Be sparing with graphical elements.
Rule #3:
Pages should load within no more than thirty seconds, including all graphical elements.
Rule #4:
Minimize color palettes.
Rule #5:
Design horizontally-oriented graphical elements where possible.