Intuitive Japanese Calligraphic Ideogram Intuitive Systems: Leadership for the 21st Century: online strategies and communications

Communicate: Writing

Writing isn't about putting pen to paper or, in the digital age, typing in a word processor, writing is all about being able to understand the essence of a topic, being able to clearly and entertainingly communicate with the reader. It's about enabling readers to learn. And I've been doing just that for over a decade in the technical space, and am also moving into business writing too (stay tuned for details).


Growing Your Business with Google

My latest book, The Complete Idiot's Guide to Growing Your Business with Google, represents almost twenty years of online business development, and it contains lots of critical information for any entrepreneur, from how to track your competitors online to why you should consider a business blog (and when you shouldn't do one). Additional topics include how Google works, how to work with the various Google programs (including detailed information on AdSense, AdWords, and related) and lots of discussion of search engine optimization and how to recognize bad SEO consultants who will kill your business. Business experts from Tom Peters to Guy Kawasaki, Chris Pirillo, and Debbie Weil agree, it's a must read for any entrepreneur.



The fourth edition of Learning Unix for Mac OS X Tiger from O'Reilly & Associates is a concise and invaluable introduction to just what you need to know to get started with the Unix inside Mac OS X Tiger. With Mac OS X, you can continue to use your preferred computing platform, while exploring the powerful capabilities of the underlying Unix operating system. This book will teach you exactly what you need to know about how to use the Terminal application, become quite functional with the command line interface, learn how to use the cool fink utility to get thousands of free open source applications, the X11 windowing system, and explore the best of the Unix applications. And lots more.



Creating Cool Web Sites

An important update and rewrite of my earlier best-selling Creating Cool Web Pages, this new book - Creating Cool Web Sites with HTML, XHTML and CSS - includes extensive information on the three key Web technologies of HTML, CSS, and JavaScript, all wrapped in the latest XHTML coding standard. A savvy book that captures almost a decade of Web development, new material includes a chapter on weblogs, an exploration of how to organize material and use various smart tricks to quickly build easily-maintained Web sites, and a state-of-the-industry chapter on search engine optimization. If you want to write code directly or just better understand what you see when you View Source, there's plenty in this new title to interest you!



Wicked Cool Shell Scripts

Offering useful and entertaining shell scripts for Linux, Unix and Mac OS X systems, Wicked Cool Shell Scripts from NoStarch Press is the shell script programming reference work you've been seeking for years. Eschewing the usual 250 pages of scripting tutorial content, Wicked Cool Shell Scripts instead offers 101 smart shell scripts that help you get more out of your computing environment, whether it's adding users in Mac OS X, analyzing an Apache weblog, or even scraping a few of your favorite Web sites for new information. This book is now on its third printing, and sales show no sign of slowing down.



I'd like to also invite you to join my author info mailing list while you're reading about my many different publications. Published quite infrequently, it's the best place to learn about my upcoming books, speaking gigs, have opportunities to get free books, and much more!



Solaris 9 for Dummies from Dummies Press at Wiley Publishing offers a friendly and comprehensive introduction to this vital Unix operating system. Written with you, the user, in mind, it spends lots of time talking about productivity applications like StarOffice, introduces you to the power and capabilities of the command line, and even shows you how to configure and customize your CDE or GNOME desktop. The book Web site includes a sample chapter, links to cool Solaris web sites, and a table of contents, along with some nifty other stuff.



Teach Yourself Unix System Administration in 24 Hours from Sams/Macmillan is another of my recent books. Not only is this a sequel to my best-selling Teach Yourself Unix in 24 Hours but rather than focus on a single OS, the SysAdmin book simultaneously documents Red Hat Linux, Solaris 8, and the popular Mac OS X system. Between the three operating systems, all major schools of Unix are represented. This title also includes lots of cool shell scripts and focuses on real problems and practical solutions. We expect that the book will fill a wide variety of needs in the Unix community!



The big day is Monday. The day you get to show off what you know about Dynamic HTML. The problem is, you're not really up to speed. Maybe it's been a while since you worked with JavaScript or cascading style sheets. Or maybe you just like a challenge! In any event, Dynamic HTML Weekend Crash Course is the perfect solution. Open the book Friday evening and by Sunday afternoon, after completing 30 fast, focused sessions, you'll be able to jump right in and start to create dynamic Web sites. Really!



Teach Yourself Unix in 24 Hours

In just 24 sessions of one hour or less, readers of the best-selling Teach Yourself Unix in 24 Hours will be up and running with UNIX, the operating system at the heart of the Internet. Using a straightforward, step-by-step approach, each lesson builds on the previous one, allowing you to learn the essentials of UNIX from the ground up. 24 Hours. Really. Now on its third best-selling edition. Rather than explicitly focus on one flavor of Unix, this book covers a number of variants, allowing readers to be productive on any system.



Creating Cool HTML 4 Web Pages

The fifth edition of an international best-seller, Creating Cool HTML 4 Web Pages (the second edition of "HTML 4" is even updated for HTML 4.01) lets anyone learn how to use free and simple tools to create attractive and sophisticated Web pages, then how to publish and publicize them. Includes a CDROM with all the examples in the book and a collection of invaluable tools and utilities. For PC and Mac users. Flash! This book has been replaced in my catalog by the book Creating Cool Web Sites with HTML, XHTML and CSS, and it's a terrific replacement, from the industry buzz...



The e*Auction Insider

After spending a year digging around in the world of online auctions, buying and selling over 150 different items for research (really!), and starting up an online auction tracking service, iTrack.com, colleague Susan Cooney and I wrote The e*Auction Insider, offering the inside scoop on both buying and selling at the top online auction venues online, including eBay, Amazon.com Auctions, Yahoo! Auctions, and much, much more. Lots of practical advice and pointers to lots of useful information throughout the Web.



Global Software

While there is a fair amount of literature discussing the cultural and sociological differences between countries and the challenge of creating software, hardware, documentation, and packaging for international use, there is very little written about how to actually do it. Global Software explores the needs and pitfalls of internationalization, demonstrating the various approaches to the internationalization of a simple software application, and talking about some of the extensive standardization efforts in this area.



Additional, earlier titles include:

Teach Yourself Unix in a Week -- A popular title, this Unix tutorial guide has helped thousands of people gain mastery over the complexities of Unix. It's superseded by Teach Yourself Unix in 24 Hours, but if you'd rather take your time and spend a week, well, you can still dig up a copy of this in some outlets...

The Internet Business Guide -- One of the first, and best, guides to the Internet business sector, before Yahoo and Amazon were even around. A bit out of date now, even in the second edition, but still good reading. Co-authored by Dave Taylor and NetCreations CEO Rosalind Resnick.

I've also contributed to numerous other books, including "Internet Secrets", "The Internet Unleashed", "Yahoo Unplugged", "Web Programming Unleashed", "The Internet Security Handbook", "The Unix Papers", "Your Internet Consultant" and "Unix Unleashed".

Technical Editing

I'm an experienced technical editor, helping out publishers by checking the accuracy of technical material in both computer and non-computer books. Recent books that I've tech edited include: The Complete Idiot's Guide to Outsourcing, Open Source Solutions for Small Businesses, Teach Yourself Red Hat Linux Fedora, Red Hat Linux UNLEASHED, Teach Yourself Red Hat Linux 9, Linux for Dummies, and Perl, CGI and JavaScript Complete. If you're interested in having me help you with your book project as a technical editor, please contact me and we can talk.

Articles and Other Writing

In addition to books, I also write for a variety of different magazines including CPU Magazine, Macworld Magazine and have a monthly column in Linux Journal. Some of my most popular articles are archived online for your reading pleasure, along with transcripts from some interviews I've done with Business Week, CompuServe, and others.

Valid CSS!