Designed With the Surgeon in Mind

Helping physicians, OR teams, and hospitals deliver the best care possible
Da Vinci system arms encircled by blue graphic bands

As Intuitive’s senior director of interaction design, Ryan Williams plays a key role in the look and feel of the company’s robotic systems and products. He takes this work very seriously; for him, the stakes couldn’t be higher.

“Every time a surgeon uses one of our systems, there’s potentially a life on the line,” he says. “So everything has to be as easy and precise as possible. We want to eliminate distractions. If surgeons are trying to figure out where a particular button is, or why some part of the system isn’t doing what they want, precisely when they want it to, they’re not fully focused on the patient.”

Our user-centered approach is a key reason that Intuitive systems have a strong reputation for being so, well, intuitive. This ease of use shows up in many ways. To give just one example, the models of Intuitive’s da Vinci system share a common user interface on the surgeon console—when a surgeon sits down at the console, they can be sure that what they’ve learned on one model will for the most part carry over to other models. As a result, surgeons and hospital executives can be confident that clinical staff won’t need extensive retraining when adding a new system or upgrading an older one.

Intuitive product design team in discussion

Helping surgeons hone in on target tissue

Among those who appreciate the company’s relentless focus on simplifying the surgeon’s work is John Porterfield, a general surgeon at the University of Alabama at Birmingham. He points to Intuitive’s innovative augmented visual system as a great example. The feature, called Firefly, uses fluorescence to allow surgeons to clearly visualize anatomical structures such as blood vessels and bile ducts. Dr. Porterfield says the technology is not only very useful, but is fully integrated into the rest of the system, allowing him to toggle easily between augmented and normal views. “It’s so effortless,” he says. “It allows me to stay in the flow of the procedure.”

Dr. Porterfield also points to the My Intuitive app, which provides surgeons and care teams with detailed metrics on surgical performance—insights that can help him improve efficiency and clinical proficiency. He says the app has actually changed his approach to surgery; during procedures, he now thinks in terms of the app’s “timeline,” which provides a detailed moment-to-moment record of a procedure. With this in mind, he is more proactive about involving residents and fellows in procedures whenever it’s appropriate.

Philip Thompson, Intuitive’s vice president of design, says the company’s user-centered design philosophy goes back to its roots; the scientists and engineers who started the enterprise were driven by a desire to create the best systems and products possible for hospitals, surgeons, and patients. That vision still holds sway, he says: “After all, it’s the name of our company: Intuitive. That’s always our focus.”

Designing for people

The best way to do that, says Russell Blanchard, Intuitive’s director of product design, is by talking with actual users—surgeons and care teams—to better understand precisely what they want. “Design is about people, not things,” he says. “Sometimes designers can get too focused on the object, the technology. They forget that a human being is going to use it. We always put clinicians and patients first.”

To help designers fully understand the evolving needs of hospitals and clinicians, Intuitive has developed a comprehensive process to get feedback from the surgeons and care teams who use our systems every day. This year, the company will conduct more than 90 intensive panels, with over 1,000 participants, including surgeons, nurses, healthcare leaders, technicians, robotic coordinators, and others. Some of these sessions take place at the company’s offices in California and Atlanta, while others occur online. In addition, Intuitive designers also regularly visit hospitals in the U.S., E.U. and Asia-Pacific to observe procedures in person.

“This collaboration really helps us to see what’s working, and what might need to be improved,” says Williams, Intuitive’s director of interaction design. “The more we understand who we’re designing for, the more we can continue to develop systems and products that make it easier for surgeons and hospitals to care for their patients.”